Nettement Chic is an exciting website that launched in 2011 showcasing some of the best online boutiques for fashion, accessories, decor, beauty and everything for your home. We were delighted to be approached by Nettement Chic to have our boutique French Blossom feature in the area devoted to everything for children – ‘Nettement Petit’
Below is a screenshot showing the French Blossom boutique page within the Nettement Chic website – French Blossom at Nettement Chic
We asked Nettement chic a few questions to discover more about this exciting new online business set up by Kate and her team.
FB – French Blossom
NC – Nettement Chic
FB – How and why did you come up with the concept for Nettement Chic ?
NC - Prior to launching Nettement Chic, I worked for an international law firm. The hours were far from compatible with shopping and I quickly became rather (too…) adept at finding what I wanted on-line. When I moved to France 6 years ago I couldn’t find the kind of e-shops I was looking for. Over time they started to appear and it occurred to me that there was no dedicated on-line resource to help shoppers find that the very best that the web has to offer in France. And so the idea for Nettement Chic was born!
FB - What were some of the initial hurdles or biggest challenges you faced as you began your adventure with Nettement Chic?
NC – As an ex-lawyer my contacts in the on-line retail world were practically non-existent… The relationships with our partner e-shops are key to us being able to provide a unique experience to the readers of Nettement Chic. Building those relationships from scratch seemed like a huge challenge at the beginning but has in fact been the most rewarding aspect of the project so far.
FB – What would you consider to be the most enjoyable and engaging aspects about working on a website like Nettement Chic?
NC – Each time I discover a beautiful new e-shop I am reminded of why I started Nettement Chic. I love to shop on-line and firmly believe that the experience can be every bit as exciting (and often more comfortable) as the physical shopping experience. Every day fantastic new e-shops are being launched in France and helping them to become known to our readers is an exciting way to play a part in the development of the on-line shopping market.
FB – Nettement Chic launched in French, for a French audience, do you envisage developing the site for an international audience and would this mean the site might change in any way?
NC – The English language version of the site will be launched at the beginning of May! The look of the site will remain the same with some small additions such as information regarding delivery in the UK and the US. We hope to grow the audience to include both English speakers living in France and lovers of all things French living outside France.
FB – What piece of advice would you offer someone starting in business and especially an online business?
NC – Can I answer that when we have been online a little longer? I still feel like a relative newcomer to the business! But I suppose like any entrepreneurial project, there is a moment when you just have to believe in your idea and make it live. That is where we are now with NC.
FB - What attracted you to approach us at French Blossom and to include us in Nettement Chic?
NC – There are some e-shops that you know you want to include as soon as you see the homepage. French Blossom is one of those e-shops. The site is chic, elegant and simple to use and the products are beautiful and original. And there is also a Franco-British element to your story which appeals to me as an English national who has chosen to live and work in France.
The current moodboard at the Nettement Chic offices is below
I would definitely recommend that you go and have a good look though the Nettement Chic website as I am sure you will find some really inspiring new online boutiques, designers and many exciting online finds – Nettement Chic.com